The DD502(J) is aimed at the mass-market consumer, particularly the parent/child gift market. Affordably priced, the kit is intended to compete with music video games and their peripherals, which have experienced a boom in recent times. Techtonic points out that the user gains the benefit of learning and playing a real musical instrument for a similar price to that of a games console with drumming controller.
The DD502(J) has  retail price of £429